August 12, 2026

Blacklane and Hertha BSC team up to support junior football and enhance match-day arrivals

Berlin-based Blacklane announces partnership with Käfigzocker Hertha BSC Football Academy and brings seamless mobility to Olympiastadion

Berlin-based Blacklane announces partnership with Käfigzocker Hertha BSC Football Academy and brings seamless mobility to Olympiastadion.

12 August 2026, Berlin, Germany: Blacklane, the global chauffeur service, has partnered with Berlin’s professional football club Hertha BSC to support the club’s junior football community and create a seamless match day experience for VIP guests.

From the first Hertha BSC home game of the 2026–27 season on 15 August 2026, hospitality guests will be able to arrive and depart with Blacklane via a dedicated convenient drop-off and pick-up point at the stadium’s VIP entrance, embedded in the claim "Unsere Alte Dame fährt Blacklane."

Kicking off simultaneously, Blacklane becomes the main partner of the Käfigzocker Hertha BSC Football Academy, sponsoring Hertha BSC’s junior training academies for players aged seven to fifteen. Together Blacklane and Hertha BSC have a shared commitment to support local communities and empower young players to grow their confidence and ambition on and off the pitch.

The Hertha BSC Football Academy programme now features the Blacklane logo on official jerseys across multiple training camps and partner camps.

The collaboration reflects a strong local connection making the partnership a natural fit between a Berlin-founded and headquartered global brand and one of the city’s best-known sports clubs.

Dr. Jens Wohltorf, Founder and CEO of Blacklane, said:

“I am proud to celebrate this collaboration between two Berlin institutions: Hertha BSC, a sporting icon for the city, and Blacklane, a Berlin-headquartered global business. It is fitting that we are coming together to enhance the VIP experience on home match days to showcase what makes Berlin a great city for sports events. Together, we are also investing in youth football and future opportunities for young people in Berlin and beyond.”

Dr. Peter Görlich, Managing Director of Hertha BSC, adds:

“Officially welcoming Blacklane to the Hertha BSC community is a great milestone for our club, sponsors, and supporters. As well as delivering enhancements to the VIP experience at home games, Blacklane is also committing resources to aid communities in their home turf through our Football Academy program.”

During home games, the Olympiastadion Berlin welcomes more than 2,000 VIP and hospitality guests. Together, Blacklane and Hertha BSC are introducing an arrival and departure concept designed to make travel to and from the stadium smoother, more premium and more reliable. Hertha BSC season ticket holders and hospitality guests will also benefit from exclusive Blacklane added-value as part of the partnership via in-app digital touchpoints.

The collaboration will also extend into content through the VIP-Talk by Blacklane, an exclusive post-match interview show hosted in the VIP hospitality areas of the Olympiastadion Berlin. The program gives guests, sponsors and hospitality ticket holders access to insights from players, managers and club officials.

Together, Hertha BSC and Blacklane are building a partnership that brings together community investment, youth development and premium hospitality, spanning grassroots football and the professional league.

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