After all, we are door-to-door travelers, not terminal-to-terminal flyers. Ground transportation is inherent in the travel chain, yet it also remains a gap facing airline customers with each trip booked. It is not a matter of if airlines will close this gap, but when they will provide a seamless end-to-end travel experience.
Specifically and most importantly, such an integration illustrates that airlines are beginning to look at travel beyond what their core service offers – airport-to-airport – to a wider, “travel” business covering door-to-door.
As traditional chauffeured suppliers and ride-hailing apps battle to coexist, travel buyers prioritize service and safety over price in dealings with their chauffeured car suppliers.
“Technology is essential for the entire experience,” says Jens Wohltorf, CEO and Co-founder of Blacklane, which provides a portal connecting people to professional chauffeurs. “That includes booking, ride management, the ride itself, post-ride ratings, and the all-important expense management.”
As one of the new disruptors in ground transportation, Blacklane is finding that the best way forward is to join forces.