Chauffeur company Blacklane has revealed its new branding, including a redesigned logo, a refreshed colour scheme and an updated tagline.
The firm says its new tag – “Upgrade your travels” – was chosen to focus on the traveller benefits of its services.
The start-up primarily addresses frequent business travelers with a certain demand for comfort and reliability.
German chauffeur service Blacklane is expanding into 20 cities in the Middle East this year, including Cairo, as it plans an initial public offering (IPO) over the next three years, its CEO Jens Wohltorf told Reuters.
What I loved about Blacklane was using one platform to manage all my international transfers.
Is there scope for a chauffeur service that harnesses new automation technologies while maintaining the human touch?