We, Blacklane GmbH, Feurigstr. 59, 10827 Berlin (hereinafter referred to as "Blacklane") take the protection of your private data seriously and protect your private sphere when such data is processed, in compliance with the applicable laws on data protection.
These provisions on data protection give detailed information to you, as the user, about the type, extent and purposes of the collection, application and use of personal data by Blacklane, the provider responsible for these services. This data privacy statement applies in the same way to the services offered through the online platform, as to any functions in third party online platforms and applications for mobile end devices ("Blacklane Services").
Blacklane Services will process the user's personal data only to the extent necessary to justify and execute the Blacklane Services, for the content-related design or modification of the agreements on the use thereof, or for single business transactions. Data will furthermore only be processed if the user has given his/her consent herein.
In order to constantly improve and develop the Blacklane Services, Blacklane will make use of analysis tools to obtain information such as usage behaviour in the use of the Blacklane Apps and the website, for how long, the origin of the user with regard to the channel, the name of the website accessed, files downloaded, date and time of access and the type of browser used etc. We will also use any data connected with the use of our services to create advertisements for our services that are optimised for the interests of the user.
Subject to § 7 para 3 UWG we have the right to use your e-mail address which you have provided to us in the course of a booking for direct marketing purposes with respect to similar products or services of Blacklane. Should you not wish to receive advertisements for similar products or services, you can object to the usage of your e-mail address at any time without incurring any costs beyond the basic costs of transmission. You may unsubscribe from our product recommendation by clicking on the respective link provided in each e-mail.
Blacklane will only transfer data to third parties for the purposes of fulfilling the contract or with the user's consent. In particular this includes Blacklane transferring the user's personal data to the required extent to transport service providers who have to carry the user.
Partner companies that are responsible for the technical processing of certain parts of the services offered by Blacklane (such as payment processing, dispatch of the driver's contact information etc.) will also obtain certain data to process in a so-called data processing procedure. In such cases, the amount of data transmitted will, however, be limited to the required minimum.
Personal data will only be transferred to government offices and authorities in accordance with mandatory statutory provisions.
Blacklane will always strive to process personal data taking all appropriate technical and organisational measures in order to ensure that they are secure and, in particular, that they are not accessible to unauthorised persons. In this respect, Blacklane expressly points out that communication by email cannot guarantee total data security. Blacklane thus advises any confidential information to be sent by post.
In order to protect the user's data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons in the best way possible, Blacklane will take appropriate technical and organisational security measures that can be optimised constantly in accordance with technical development.
The use of Blacklane will leave user-related information on the user's computer in so-called "cookies", that allow the Blacklane Services to be operated smoothly with extreme ease for the user. It is nonetheless possible for the cookies to be deleted after each use. In order to do this, the user should consult the documentation provided in the respective access programme ("browser").
When Blacklane is used, data relating to the use is also saved automatically; this includes any websites visited, the length of each visit, the origin of the user with regard to the channel, the name of the website visited, the file, date and time of access, the quantity of data transmitted, report of successful access, browser type together with the version, the user's operating system, the referrer URL (the previously visited site which referred to the website of Blacklane), the IP address and the requesting provider. This data is used, to the extent legally permissible, in order to analyse, save and evaluate user behaviour, and to constantly improve and develop the service.
In doing this, in addition to cookies we also use so-called tracking pixels that record, for example, the pages visited (on Blacklane's own site but also those of third parties or newsletters).
Blacklane will also collect this data using the technologies of third party service providers. In particular, in order to analyse the usage behaviour on the Blacklane site, we avail ourselves of the various functions offered by search engine providers, advertising networks and distribution partners around the world who connect to third party sites by clicking on advertisements. These technologies make it possible to measure the success of an advertising placement, also because we can use this to make the subsequent usage behaviour visible on our own websites. Below is a detailed description of some of these analysis tools:
Blacklane uses Google Analytics, Google AdWords/Google Conversion Tracking and Google Remarketing Technology as well as the Google Tag Manager: all web analysis services of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google").
The user can prevent cookies from being set up by adjusting the settings in his/her browser software. If the user decides to do this, he/she will not be able to use all functions of Blacklane Services. The processing of data with regard to Google Analytics can be stopped at any time with immediate effect, by installing an appropriate browser plug-in of Google.
As an AdWords customer, Blacklane will use Google Conversion Tracking, which is also an analysis service of Google Inc. In this process, Google AdWords sets a cookie on the user's computer ("conversion cookie"), providing the user has reached the Mobile Services through a Google advertisement. This cookie becomes invalid after 30 days and is of no use with regard to the personal identification of the user. If the user visits certain sites within the Mobile Services and the cookie has not yet expired, Blacklane and Google will be able to detect that someone has clicked on the advertisement and has thus been redirected to the relative site. Each AdWords customer will receive a different cookie. It is thus not possible to keep track of cookies via the websites of AdWords customers. The information obtained with the help of the conversion cookies serves to create conversion statistics for AdWords customers, who have opted for conversion-tracking. AdWords customers learn the total number of users who have clicked on their advertisement and have been redirected to a site with a conversion-tracking-tag. However, they do not receive any information with which the user can be personally identified. If you do not wish to participate in the tracking procedure, you can also refuse the setting of cookies necessary for this purpose – for example by means of the browser setting that automatically disables the general setting of cookies. You can also disable cookies for conversion-tracking by setting your browser in such a way that cookies are blocked by the domain "googleadservices.com".
Blacklane also uses Google Tag Manager, also a Google product, that makes it possible to manage website tags through a single interface. The Tag Manager is a cookie-free domain and does not record any personal data. The tool allows other tags to be triggered off that can, in turn, record data. Google Tag Manager does not access this data. If domains or cookies have been disabled, this situation will remain for all tracking tags that are implemented with Google Tag Manager.
Blacklane uses Google Analytics with the extension "_anonymizeIp()", which means that any IP addresses that are transmitted to Google Analytics are first shortened and further processed on servers located in Europe, in order to exclude any direct reference to the user. Google will use this information in order to evaluate the visit to the website, to compile reports on the website activities for Blacklane and to provide further services connected with use of the website and internet. Google will furthermore transmit this information to third parties, if necessary, to the extent legally prescribed or if third parties process this data on Google's behalf. Google will not, under any circumstances, connect the user's IP address with other data of Google.
It may occur that within this online offer, the contents of third parties, such as New Relic, an analysis service of New Relic Inc., 101 Second Street, 15th Floor, San Francisco, CA 94105 ("New Relic") or eKomi Ltd., Markgrafenstraße 11, 10969 Berlin ("eKomi"), are integrated in order to obtain customer appraisals. This always requires the provider of these contents (hereinafter referred to as "Third-party providers") to observe the IP address of the user. Without the IP address in fact, they would not be able to send the contents to the browser of the respective user. The IP address is thus necessary in order to represent these contents. We strive to use only the contents of providers who use the IP address for the mere purpose of delivering the contents. However, we do not have any influence on whether or not the third party providers use the IP address for statistical purposes, for example. If we are aware of this, we will inform the user accordingly.
Blacklane also uses the Remarketing Technology service of Facebook (Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025). This basically works in the same way as described above for the Technology of Google. You can find further information under https://www.facebook.com/about/privacy/. Blacklane also uses a conversion-tracking tool and the following use analysis, as described above, and other search engine providers such as Microsoft (Bing), Yandex (Russia), Baidu (China) and Yahoo (e.g. for Japan), as well as other distribution partners including Twitter, and third parties.
Blacklane uses the social media functions of Twitter, Google (Google+) and Facebook (especially Facebook Messenger).
The Twitter functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the functions integrated on our sites, information such as: the websites visited connected with the Twitter account and disclosed to other users [sic]. In this process data is transmitted to Twitter. Blacklane does not receive any information about the contents of the data transmitted or their usage by Twitter. Further information can be seen from the data privacy statement of Twitter under http://twitter.com/privacy, as well as information on the changes to the account settings.
Google+ is provided by Google Inc. (see also point 4.2 above). If further websites are called up using the Google+ tool, data is sent directly to Google. Further information on the processing and use of the data by Google, as well as any setting options, can be taken from Google's data protection advice, which can also be found under: https://www.google.com/policies/privacy/partners/.
If you do not wish data to be collected on our websites through Google+ or Twitter, please log out of the relative user account of the respective service before calling up our websites.
All bookings at Blacklane can be paid by credit card. Credit card details have to be saved only when booking for the first time and are protected against unauthorised access. Blacklane does not store this information. A certified payment provider is used for this purpose, whose systems meet the applicable security standards such as the PCI-DSS standard (Payment Card Industry Data Security Standard). In the case of recurring transactions, the credit card data is stored with the PCI-DSS certified payment provider engaged.
On application, the user will receive information about the data he/she has saved, free of charge. The user also has the right to delete his/her personal data or, if this is incorrect, to have it corrected. Personal data that must be stored due to mandatory legal provisions will be blocked.
Any consent given can be revoked at any time with immediate effect. In the case of newsletters sent by email, this is also possible by clicking on the relative unsubscribe link provided in the email.
For any questions or concerns on the topic of data protection, please contact the data protection officer under firstname.lastname@example.org.
As of: September 2016