Blacklane Sponsored Toni Garrn’s Super Flea Market Launch in Miami
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Blacklane, the premier global chauffeur service, proudly sponsored the launch of Toni Garrn's latest venture, the Super Flea Market.
Toni Garrn at the Super Flea Market Launch sponsored by Blacklane. Image credit: Jeff Thibodeau
In an extraordinary fusion of sustainability, luxury, and German heritage, Blacklane, the premier global chauffeur service, proudly sponsored the launch of Toni Garrn's latest venture, the Super Flea Market. This unique marketplace focuses on giving a second life to celebrities' pre-loved clothes, with proceeds directed towards charitable causes. The event, held on December 8th at Soho Beach House in Miami during Art Week, marked a glamorous celebration of fashion, philanthropy, and the shared values of Blacklane and Super Flea Market.
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A Perfect Match: Blacklane and Super Flea Market's Shared Values
Jessica Wang at Toni Garrn's Super Flea Market sponsored by Blacklane. Image credit: Madison Voelkel
The collaboration between Blacklane and Super Flea Market was a natural fit, with both brands standing firmly on pillars of sustainability, luxury, and even a connection to German roots. Blacklane, known for its commitment to sustainable mobility and offering a touch of luxury in its services, found an ideal partner in Toni Garrn's Super Flea Market. Blacklane's commitment to sustainability is reflected in the carbon offsetting of all rides since its founding and in its commitment to deliver 50% of rides using electric vehicles by 2025. This aligns perfectly with the eco-conscious vision of Super Flea Market. Additionally, the shared German roots of both brands is a fun build to the partnership!
The Main Event: Art Basel at Soho Beach House
Arlenis Sosa at Toni Garrn's Super Flea Market sponsored by Blacklane. Image credit: Jeff Thibodeau
The launch event, held at the prestigious Soho Beach House in Miami during Art Basel, was a star-studded affair. Celebrities and influencers graced the occasion, each contributing to the vibrant atmosphere that blended fashion, art, and philanthropy. Notable attendees included actress Claire Holt, model Arlenis Sosa and fashion influencer Jessica Wang who added glamor to the event.
Blacklane's Chauffeur Service: A Touch of Elegance
Claire Holt at Toni Garrn's Super Flea Market sponsored by Blacklane. Image credit: Jeff Thibodeau
Blacklane's recently launched On-demand service in Miami chauffeured celebrities to and from the event in style. The sleek fleet of vehicles, manned by professional chauffeurs, provided a seamless and luxurious transportation experience, aligning perfectly with the sophisticated ambiance of the Super Flea Market launch.
Blacklane's Positive Impact: Driving Change Through Event Support
Super Flea Market's mission to sell gently used celebrity clothing will take a philanthropic turn as proceeds from the marketplace, which will launch to the public in spring 2024, will go to charity. By supporting this initiative, Blacklane is contributing to a cause that is committed to making a positive impact on the world.
A Sustainable and Stylish Duo
Blacklane's sponsorship of Toni Garrn's Super Flea Market launch exemplifies a harmonious partnership between two brands that prioritize sustainability, luxury, and their shared German heritage. As the event unfolded against the backdrop of Art Basel at Soho Beach House, Blacklane's chauffeur service added an extra layer of elegance to the affair, chauffeuring celebrities in style. Through this collaboration, Blacklane not only reinforces its commitment to sustainability but also supports a charitable cause that aligns with its values. The Super Flea Market launch stands as a testament to the power of collaboration between brands that share a vision for a more sustainable and stylish future.